Personalized Care

Serving the Central Coast for 18 years, we use our experience with helping people hear better to identify the very best hearing solution for each and every patient. No two instances of hearing loss are alike, and Peter takes care in creating a thorough plan to help meet each individual’s lifestyle needs.

Complete Satisfaction

We entered the field of hearing healthcare with one intention: to help improve people’s lives through better hearing. This mission continues to guide the quality of our service and our unsurpassed commitment to patient satisfaction. We are only successful if you’re happy, and all of our  hearing solutions come with a money back guarantee.

High Quality Craftsmanship

Our extensive experience in the hearing industry has given us time to clarify which brands of hearing aids are well made and long-lasting. With one of the largest selections of hearing aid brands on the Central Coast, we focus on carrying the best made hearing instruments from around the world.

Our Mission

At Hearing Aid Specialists of the Central Coast, our mission is to make caring for your hearing easier than ever. Dealing with the effects of impaired hearing is a hardship you face day in and day out, so we’ve tailored our services and products to remove the hassle and risk that can often accompany getting the help you need. Whether it’s our mobile hearing care, offering our full array of services in the comfort of your home or care facility, or our extensive hearing aid repair equipment that enables us to offer same day repairs, we’ve designed our business with your satisfaction in mind.

About us

We pride ourselves on offering patient-centered and experienced hearing care from two office locations in San Luis Obispo and Atascadero. Over the last 18 years of serving our community, we’ve developed a keen sense for the unique hearing solutions that each patient requires.


Peter Lucier, Hearing Aid Specialist

Growing up in San Luis Obispo, Peter became interested in hearing health while still in high school. A close friend’s father had severe hearing loss and Peter watched first-hand how it impacted his friend’s relationship with his dad.

Peter studied hearing aid fitting at the world headquarters of Starkey Labs. He was able to have hands on training with the company’s founder, Bill Austin. He has also undergone advanced training in the smallest, nearly invisible style hearing aids, and has expanded his education by traveling to Denmark to learn directly from European hearing aid manufacturers.

Finding It Hard To Hear?

Our Testimonials

  •  John P.

    I have spoken to Peter several times about my hearing problems. He has always been very professional and in the end concluded I am not quite ready for a hearing aid. He could have sold me one and I would have bought it but being a high level professional he didn't sell me something I don't need yet. His office is efficient and it's a true pleasure to have become acquainted with Hearing Aid Specialists I highly recommend Hearing Aid Specialists.

     John P.
  •  Mark E.

    I have been using this company managed by Peter Lucier since 2003! My last set of hearing aids drowned when I inadvertently put my head under water. I was upset but realized that I needed a new pair considering the old ones were 6 years old and there might be better technology available. I work in a very noisy environment in an emergency room, and having good hearing is critically important. Peter worked me in that evening as he had planned to stay late to assist his daughter in a school program. I scrambled over to the office and in less than and hour I left very satisfied. It wasn't until I got a chance to really test these new Phonak hearing aids at work and home that I was completely overwhelmed with their ability to clarify without jacking up the volume as my old ones did. I can't recommend this company and Peter more.

     Mark E.